dhanafolio - Mediafirst

ERICSSON / MEDIAKIND

MediaFirst OTT Media Platform

Ericsson's MediaFirst TV Platform is a cloud-based pay-TV system offering an end-to-end solution for delivering content to subscribers across multiple screens, such as set-top-boxes, tablets, and mobile devices. Since its launch in 2017, the platform has been successfully deployed by 75 operators globally and has provided media content to over 19 million subscribers. Among the leading operators implementing MediaFirst to deliver their services are Telus, Bell Canada, J:COM, and Inspur.

Device Platform TV, Mobile, Tablet, Desktop OTT Clients Telus, Bell Canada, Inspur, J:COM

Design Direction Ignazio Moresco, Clive Liew, Dhana Dhanasarnsombat

Team Keith Okabe, Thuan Nguyen, Linda Chan, Florence Yuen, Kelli Chang, Kahlil Bonet, Sal Giunta

Research Ji-Yeon Yang, Evangeline Haughney Front-end Dev Trisha Ennes, Lauren Clavell, Katya Tulchinsky

Producers Yvonne Ellefson, Hugh Hitchens, James Vitales, James Stanley

MediaFirst's Clients

⤜ DESIGN APPROACH ⤛

Deliver Corresponding User Experience

MediaFist platform prioritized a consistent user experience across all devices, resulting in corresponding information design, interaction, and media content for users accessing video content on any device.

Media Platform, Not a Product

Operators can customize each component of MediaFirst to fit their service offerings and content library structure.

Agile Development

MediaFirst followed the agile development model. The design team worked with the product management team, engineers, and clients to define product requirements and deliver new features in shorter-release cycles.

⤜ SIZZLE REELS ⤛

DESIGN PRINCIPLES & ARCHITECTURE

MediaFirst was designed as a platform. Therefore, we approached UI as a system where layers of interface serve specific functionalities. Positioning of UI elements, communications, and metadata supported users in making decisions. Below are samples from the client's pitch decks and highlighted design work from MediaFirst interaction documents.