Design with Purpose & Impact
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My approach to design starts with people—their needs, goals, and contexts. Over 15+ years in UX and product design, I’ve shaped vision, guided strategy, and launched products across consumer and enterprise tech. I focus on connecting user needs with business goals to create solutions that genuinely matter. As technology and culture evolve, I see design as the bridge—using emerging tools like AI to craft experiences that are not only functional but meaningful. This portfolio reflects that philosophy: problem-solving, collaboration, and human-centered design.
⤜ RECENT & LAUNCHED PRODUCTS ⤛
⤜ RECENT & LAUNCHED PRODUCTS ⤛
J.P.MORGAN CHASE | FIN TECH | 2025+
Digital Banking for SMBs
JPMorgan Chase's Digital Experience Design team has consistently delivered innovative and impactful experiences for both our internal and external Commercial & Investment Bank clients. We are now developing a next-generation experience tailored to the needs of the innovation economy, empowering businesses to scale and thrive while entrusting JPMorgan Chase to handle their financial and operational needs with precision and expertise.
ORACLE | ENTERPRISE | SAAS | 2024+
Oracle CX Sales Applications
Oracle embarked on a design evolution, redefining enterprise solutions with consumer-grade experiences. As a lead designer on the Consumer Experience (CX) team, I led sales solutions projects that prioritized simplicity while harnessing the power of machine learning and AI to enhance user experience.
SHARP NEC | DIGITAL SIGNAGE & CMS | 2019-2024
GuestView Guide – A Digital Concierge
Launched in 2019, this cloud-based, wall-mounted digital signage system offers vacation rental guests seamless access to property details, amenities, local recommendations, and host services, enhancing convenience and improving the overall guest experience.
ERICSSON / MEDIAKIND | OTT PLATFORM | B2B & B2C | 2017+
MediaFirst OTT Media Platform
This cloud-based media delivery platform empowers OTT operators to stream content seamlessly across set-top boxes, desktops, tablets, and mobile devices, ensuring a consistent, high-quality user experience. With this innovative solution, MediaFirst has not only retained a dominant market share in Canada but also earned top ratings as an IPTV provider in the United States.
⤜ MORE DESIGN ⤛
⤜ MORE DESIGN ⤛
SAMSUNG 2012-2014
TV, MOBILE, WEARABLES | CONSUMER ELECTRONICS
Smart Ideas Come to Life
During my time at Samsung Research America, I explored how emerging consumer trends and innovative technologies could shape the next generation of smart devices, creating more intuitive and impactful user experiences.
FROG DESIGN 2008-2011
CE, SOFTWARE, DIGITAL SIGNAGE, APPS, WEB SITES
Reimagine What's Possible
" Change is Fun!" That’s the spirit at Frog Design, where we work with clients to break the mold, challenge industry norms, and define the visionary strategies that guide their products forward.
ART DIRECTION
BRAND, GRAPHIC DESIGN | PRINT & DIGITAL
Graphic Design
Graphic design has always been my first love, the foundation of how I express ideas visually. Whenever an opportunity presents itself, I can’t resist diving into design projects, eager to create visuals that connect and leave an impression.
⤜ DESIGN & PRODUCT AWARDS ⤛
⤜ DESIGN & PRODUCT AWARDS ⤛
This website is managed and continuously updated by Dhana Dhanasarnsombat.
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