Reimagine What's Possible   at  FROG DESIGN

At Frog Design, I had the privilege of joining a dynamic, multi-disciplinary team where innovation and design thinking were at the core of everything we did. Collaborating with brilliant minds, I gained invaluable insights into shaping experiences that not only solve problems but tell compelling stories. Over the course of my work, I contributed to projects for some of the world’s most iconic brands—IGT, HP, Kodak, SK Telecom, Intel, AT&T, Disney, Synopsys, Ethicon, Tribune News, and Microsoft—each offering a unique opportunity to craft forward-thinking solutions. Below, you'll find a selection of the design work that was brought to life and made public.

Intel Digital Signage POC

In 2009, Intel collaborated with Frog Design to conceptualize a digital signage system that could provide an immersive experience by connecting the retail environment and the content displayed on the signage. 

Frog Design developed proof-of-concept prototypes that impressed audiences at major tech-forward events, including CES and the National Retail Federation Conference. When the prototypes were unveiled in early 2010, they were considered a harbinger of new innovative technology in retail. One enthusiastic conference attendee even called them "absolutely the coolest thing here."

Year 2009   Client Intel   Team Howard Nuk, Katie Dill, Dhana Dhanasarnsombat, Lawson Kight, Remy Labesque, David Gustafson, David Johnson 

Intel Digital Endcap Proof-of-Concept

Intel®'s digital endcap enables retailers and brands to engage customers beyond the point of sale, increasing sales potential, brand recognition, and loyalty. The interactive endcap provides customers with real-time product information, price comparisons, suggestions, and promotional coupons. It was unveiled at the 2011 National Retail Federation show in New York and won the Digital Signage Expo's Apex Gold Award in the new concept category.

Year 2010   Client Intel   Team Howard Nuk, Katie Dill, Dhana Dhanasarnsombat, Lawson Kight, Remy Labesque, David Gustafson, David Johnson 

Disney Band - Check-in Kiosk 

The Magic Band project at Disney was a collaboration between multiple teams of designers from frog design across the United States. The aim was to create a seamless experience for guests visiting Disney's theme parks and resorts. The Magic Band eliminated the need for guests to carry their passes or credit cards to check in to rides or make payments. As for my role in the project, I was responsible for designing the check-in kiosk interface and visualizing check-in guests.

Year 2010  Client Disney   Team Frog Design (multi-studios program) 

Open TV Demo

Open TV's Concept UI was designed for easy navigation and discovery of media content, including live programs, premium content, and personalized recommendations.

Year 2010   Client  OpenTV  Team  Karin Little, Doria Fan, Dhana Dhanasarnsombat   Motion Design Eric Hunter

MSN News Portal

The proposed design for the MSN news portal for first-generation smartphones allowed users to bookmark and follow preferred content. The design explored the integration of social media as aggregated content.

Year 2007   Client Microsoft MSN   Team  Ignazio Moresco, Sean Madden, Doria Fan, Dhana Dhanasarnsombat, Phil lu