FROG DESIGN
Reimagine What's Possible
FROG DESIGN
Reimagine What's Possible
At Frog Design, I had the privilege of joining a dynamic, multi-disciplinary team where innovation and design thinking were at the core of everything we did. Collaborating with brilliant minds, I gained invaluable insights into shaping experiences that not only solve problems but also tell compelling stories. Over the course of my work, I contributed to projects for some of the world’s most iconic brands—IGT, HP, Kodak, SK Telecom, Intel, AT&T, Disney, Synopsys, Ethicon, Tribune News, and Microsoft—each offering a unique opportunity to craft forward-thinking solutions. Below, you'll find a selection of the design work that was brought to life and made public.
Intel Digital Signage POC
Client Intel Year 2009
Team Howard Nuk, Katie Dill, Dhana Dhanasarnsombat, Lawson Kight, Remy Labesque, David Gustafson, David Johnson
In 2009, Intel collaborated with Frog Design to conceptualize a digital signage system that could provide an immersive experience by connecting the retail environment and the content displayed on the signage.
Frog Design developed proof-of-concept prototypes that impressed audiences at major tech-forward events, including CES and the National Retail Federation Conference. When the prototypes were unveiled in early 2010, they were considered a harbinger of new innovative technology in retail. One enthusiastic conference attendee even called them "absolutely the coolest thing here."
Intel Digital Endcap Proof-of-Concept
Client Intel Year 2010
Team Howard Nuk, Katie Dill, Dhana Dhanasarnsombat, Lawson Kight, Remy Labesque, David Gustafson, David Johnson
Intel®'s digital endcap enables retailers and brands to engage customers beyond the point of sale, increasing sales potential, brand recognition, and loyalty. The interactive endcap provides customers with real-time product information, price comparisons, suggestions, and promotional coupons. It was unveiled at the 2011 National Retail Federation show in New York and won the Digital Signage Expo's Apex Gold Award in the new concept category.
Check-in Kiosk for Disney Band
Client Disney Year 2010
Team Nick de la Mare and many cross-studios designers
The Magic Band project at Disney was a collaboration between multiple teams of designers from frog design across the United States. The aim was to create a seamless experience for guests visiting Disney's theme parks and resorts. The Magic Band eliminated the need for guests to carry their passes or credit cards to check in to rides or make payments. As for my role in the project, I was responsible for designing the check-in kiosk interface and visualizing check-in guests.
Open TV – Advanced Features Demo
Client OpenTV Year 2010
Team Karin Little, Doria Fan, Dhana Dhanasarnsombat Motion Design Eric Hunter
Open TV's Concept UI was designed for easy navigation and discovery of media content, including live programs, premium content, and personalized recommendations.
MSN News Portal
Client Microsoft MSN Year 2007
Team Ignazio Moresco, Sean Madden, Doria Fan, Dhana Dhanasarnsombat, Phil Lu
The proposed design for the MSN news portal for first-generation smartphones allowed users to bookmark and follow preferred content. The design explored the integration of social media as aggregated content.