Dhana leads strategic UX initiatives and scalable experience frameworks designed for evolving products, users, and emerging technologies.
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Hi, I’m Dhana. I lead and collaborate with cross-functional teams to design and build products people love. I’ve mentored designers and guided teams with a focus on curiosity, craft, and a commitment to meaningful outcomes. My work spans both consumer and enterprise experiences—from 0–1 product creation to continuous iteration that evolves with user needs and emerging technologies. Across every project, I prioritize purposeful collaboration, bringing together diverse perspectives to create products that reflect the DNA of the organizations behind them.
⤜ Featured Work ⤛
⤜ Featured Work ⤛
J.P.MORGAN CHASE | FIN TECH | 2025+
Digital Banking for SMBs
As part of JPMorgan’s financial services for small-to-medium businesses, I focus on Connected Services, Money Movement, and AI-powered virtual assistance. My work helps clients operate more efficiently, allowing them to focus on strategic treasury management and business growth.
ORACLE | ENTERPRISE | SAAS | 2024+
CPQ & CX Sales Solutions
Oracle embarked on a design evolution, redefining enterprise solutions with consumer-grade experiences. As a lead designer on the Consumer Experience (CX) team, I led sales solutions projects that prioritized simplicity while harnessing the power of machine learning and AI to enhance user experience.
SHARP NEC | DIGITAL SIGNAGE & CMS | 2019-2024
Digital Concierge for Vacation Rentals
Launched in 2019, GuestView Guide is a cloud-based, wall-mounted digital signage system that provides vacation rental guests with seamless access to property information, amenities, local recommendations, and host services—enhancing convenience and elevating the overall guest experience.
ERICSSON / MEDIAKIND | OTT PLATFORM | B2B & B2C | 2017+
MediaFirst OTT Media Platform
This cloud-based media delivery platform empowers OTT operators to stream content seamlessly across set-top boxes, desktops, tablets, and mobile devices, ensuring a consistent, high-quality user experience. With this innovative solution, MediaFirst has not only retained a dominant market share in Canada but also earned top ratings as an IPTV provider in the United States.
⤜ Coaching & Mentorship ⤛
⤜ Coaching & Mentorship ⤛
Photo by Mizuno Kozuki
J.P.MORGAN CHASE | GLOBAL XD | 2024 +
Coaching & Workshops
Aside from mentoring design members, I have been actively promoting design thinking to other stakeholders within the JPMorganChase organization and participating in global experience design efforts to foster learning and build new skills, including applying AI to existing finance solutions.
⤜ Collections ⤛
⤜ Collections ⤛
SAMSUNG 2012-2014
TV, MOBILE, WEARABLES | CONSUMER ELECTRONICS
Smart Ideas Come to Life
During my time at Samsung Research America, I explored how emerging consumer trends and innovative technologies could shape the next generation of smart devices, creating more intuitive and impactful user experiences.
GALLERY |➾
FROG DESIGN 2008-2011
CE, SOFTWARE, DIGITAL SIGNAGE, APPS, WEB SITES
Reimagine What's Possible
" Change is Fun!" That’s the spirit at Frog Design, where we work with clients to break the mold, challenge industry norms, and define the visionary strategies that guide their products forward.
GALLERY |➾
GRAPHIC DESIGN
BRAND, GRAPHIC DESIGN | PRINT & DIGITAL
Info, Color, & Form
Graphic design has always been my first love—the foundation of how I think, create, and express ideas visually. Whenever an opportunity arises, I’m naturally drawn into design projects, excited by the challenge of crafting visuals that not only capture attention but also connect with people and leave a lasting impression.
GALLERY |➾
HOBBY
HAND-DRAWINGS | Doodles
Lines on Paper
My notebooks are a mix of work notes, line drawings, and spontaneous sketches. Many of these started as quick doodles—objects, patterns, or characters that felt like they could belong to their own stories. I’ve gathered a few of them here, cleaned up with Nano Banana to remove the notebook lines and paper artifacts.
GALLERY |➾
⤜ Design & Product Awards ⤛
⤜ Design & Product Awards ⤛
This website is managed and continuously updated by Dhana Dhanasarnsombat.
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